COVID CHIC
COVID CHIC
[rmit photography -  major project assignment 2020]
project statement
“Covid Couture” aims to encapsulate the essence of Coronavirus (Covid-19) contrasted against the Australian lifestyle and fashion of Summer 2020/21. My stylisation features casual beach fashion outfits accompanied by the most popular accessories of the year — virus face masks and medical gloves. The coupling of this juxtaposition introduces an uncanniness from the recognisable Aussie summer culture and the different covid normal practices and procedures — always present and lingering within our subconscious.  
I was influenced by the Australian response to the pandemic and how each state and community was divided and fragmented by which medical advice, laws and practices were safe and suitable when dealing with an unprecedented, unknown and dangerous disease.  I chose my props from a range of virus prevention practices as a homage to the varying responses to Coronavirus, safety measures and guidelines between different cultures and communities within Australia. 
As an Australian citizen, I have always felt pride in Australia’s incredible ability to come together as a nation and strong country regardless of cultural background, socio-economic status, religion and state of residence. The creation of my “Covid Couture” series, aimed to represent the diversity and contrast between communities, states and territories existent within Australia and how we persevere to find a way to live together harmoniously and find safety and comfort in daily life, especially during an unprecedented pandemic. 
My photographic style as a fashion and conceptual photographer focuses on the juxtaposition of contrasting ideas and opinions within social, political and religious themes and attitudes.
COVID CLIMB
COVID CLIMB
COVID CASUAL
COVID CASUAL
COVID CAPITAL
COVID CAPITAL
COVID CABANA
COVID CABANA
COVID CLASSIC
COVID CLASSIC
COVID CYA
COVID CYA
COVID COCO
COVID COCO
COVID CLIFF
COVID CLIFF
COVID CALAMITY
COVID CALAMITY
COVID COVE
COVID COVE
COVID CAPTAIN
COVID CAPTAIN
COVID COOL
COVID COOL
COVID CLIQUE
COVID CLIQUE
COVID CARELESS
COVID CARELESS
COVID CLEAR
COVID CLEAR
COVID CHILL
COVID CHILL
COVID COAST
COVID COAST
COVID CANDID
COVID CANDID
COVID CRUSH
COVID CRUSH
COVID COUNTY
COVID COUNTY
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