“Covid Couture” aims to encapsulate the essence of Coronavirus (Covid-19) contrasted against the Australian lifestyle and fashion of Summer 2020/21. My stylisation features casual beach fashion outfits accompanied by the most popular accessories of the year — virus face masks and medical gloves. The coupling of this juxtaposition introduces an uncanniness from the recognisable Aussie summer culture and the different covid normal practices and procedures — always present and lingering within our subconscious.
I was influenced by the Australian response to the pandemic and how each state and community was divided and fragmented by which medical advice, laws and practices were safe and suitable when dealing with an unprecedented, unknown and dangerous disease. I chose my props from a range of virus prevention practices as a homage to the varying responses to Coronavirus, safety measures and guidelines between different cultures and communities within Australia.
As an Australian citizen, I have always felt pride in Australia’s incredible ability to come together as a nation and strong country regardless of cultural background, socio-economic status, religion and state of residence. The creation of my “Covid Couture” series, aimed to represent the diversity and contrast between communities, states and territories existent within Australia and how we persevere to find a way to live together harmoniously and find safety and comfort in daily life, especially during an unprecedented pandemic.
My photographic style as a fashion and conceptual photographer focuses on the juxtaposition of contrasting ideas and opinions within social, political and religious themes and attitudes.